John Allen  
Copywriting & Digital Content 

Curated online portfolio

Web pages, Blogs, Social Media, Video & more

1. Work together 2. Create great content 3. Publish 4. Repurpose

Content  & design

AHR Private Wealth Logo

AHR Private Wealth

2022 - 2023

Content writing and editing services for AHR Private Wealth

You can view examples via the links below:

Financial planning

What is a Pension Review and why should you do it?

NHS England Logo

NHS England

2022 - Current

Content writing, web support & editing services for NHS England.

You can view examples via the links below:

NHS England - Partnerships

Mental Health & Money Advice Banner
Mental Health UK Image

Mental Health & Money Advice

Mental Health UK 

2021 - 2022

Content writing & editing services for Mental Health UK. Work includes landing page content for Mental Health & Money Advice, blogs, guides and editorial work.

You can view examples via links below:

Mental Health & Money Advice - Universal Credit Mental Health Guide 

Mental Health UK - How to cope with news anxiety

Togetherall Main Logo


2021 - 2022 

Content writing & editing services for Togetherall. 

Work includes interviewing clients and drafting case studies for use on the Togetherall website and for sharing on social media. 

You can view examples via links below:

Mental health and wellbeing at the heart of HS2

How BIMM Institute use Togetherall to Respond to the Needs of the Student Population

Hana Clode Marketing (HC Marketing)

2019 - 2021

Copy writing & editing services for Hana Clode Marketing. Work includes landing page content, social media posts and writing consultancy. Projects include:

Holland Street Kitchens - All website copy

Louisa Penn Interiors - Social media post copy edits.

Hana Clode Marketing - Newsletter copy editing

Mind - Time to Change

2017 -2019

Drafted and designed digital content for the Time to Change Employers section of the Time to Change website (Drupal), including newsletters, employer showcasesemployer accelerator programme pages and more. You can view live examples here and by following the links above. I was also responsible for maintaining the CRM (Civi CRM) and all employer data for the employers' team. 

Wellment Logo


2020 - 2021

I was employed to design and build the website and draft all initial content. 

Bell Theatre Services

I was contracted to review the page content and design of Bell Theatre Services as they built their new website. I delivered most of the site content in consultation with the founder, Max Bell, to ensure it reflected his brand and tone.

Articles, blogs & editorial


Vector logo

I have contributed pieces to Vector, the critical journal of the British Science Fiction Association. This sample is from an article I was particularly proud of that appeared in issue 280. 

Science & technical

AZO Network logo

Specialised research & technical articles

I have regularly contributed to the AZO science network. I research, contribute and edit articles in the fields of robotics, nanotechnology and life sciences. Written for journals, academics and medical professionals. You can view examples here.

Arts & Literature

Books like this one logo

Optimised articles and content 

Books like this one is an aggregation site for novels. I regularly write well researched SEO content for them. You can read live examples here.

Independent publishing

ALLi Logo

I was commissioned to write this article for the Alliance of Independent Authors in 2016. The piece covers the topic of writing and managing repetitive strain injury. You can read the full article here.



I was commissioned to write this article for King & Allen, by Edit Marketing. King & Allen are a bespoke tailor specialising in men's suit design. For this piece I was required to research whether or not wearing a suit had a positive impact on how men are viewed socially. The piece incorporates infographics and SEO optimised keywords. You can read the full article here.


Huffpost Logo

I was invited to write an article about gender bias across literature by the blog manager of Huffpost. This is an opinion piece.  You can read the full article here.


Toyboy Warehouse Logo

I used to write regularly for Toyboy Warehouse in 2013.  In 2017, I was invited to write a post about the correlation between casual sex and finding a partner. It was a reciprocal marketing arrangement to support a book I had written on dating.

Video content

Filo joins Friends with Benefits    

Client: Friends with Benefits 
Business: Online Dating

Whilst working at Edit Optimisation, I was asked to co-write a script and produce a video for a dating website - one of Edit's clients. The idea was to drive engagement and click throughs with a funny take on dating. It has had over 9K views.

RSI: Making Writers Cry  

Client: ALLi - The Alliance of Independent Authors
Business: Membership organisation

This video was made to accompany a blog I was commissioned to write. The blog was about the dangers of repetitive strain injury in the writing community. 


John is an excellent writer, able to make adjustments after feedback and always brings a creative approach to problems with positivity. He was able to step up quickly to all tasks with minimal supervision and really showed his worth by creating a much easier system for managing our website and comms.

Sarah Restall

Employers Engagement Manager - Time to Change Employers Team -

What do you need?

SEO & Digital Content

I provide SEO copywriting and digital content for digital marketing agencies, not-for-profit organisations and large commercial entities. Well written copy that can be repurposed is essential for every website that wants to be seen.  


Empower your website by including a blog. Blogs are a key component in telling your story whether you're a SME, large enterprise or one-person entrepreneur. I can write a blog that reflects your tone and purpose.

Video content

Video content has become as important as written content for every website. I can create or edit existing videos that help you tell your story and reach your target audience.

Additional  testimonials 

John's work for us has been exemplary. His ability to produce high quality content at a good speed (and thus good price!) put him in the category of our top 3 copywriters. We also had him act as our content editor and manager, overseeing the work of other writers.

Sanjay Shelat

Former Technical Director, Edit Marketing

John provided his copywriting skills for some content that was required for marketing a new product to a difficult group of customers. He displayed a firm grasp of the task required, of the product and the customer demographic he was writing for. His creative writing skills are impressive and the insight into the copywriting process impressive.

Dale Smith

Technical Director - Flavor Activ

I also write books! 

I have written non-fiction books in my spare time. 

Career Change: How to conquer the fear of failing (published 2016)

You can purchase a digital copy of one of my books below. 

Career Change

© 2022 John Allen